Our mission at Property Principles is to provide our clients with investment grade properties with strong capital growth prospects, positive yields that are purchased under market value. The properties we buy will NEVER be brand new or off the plan, these are not investment grade properties, our purchases are focused on the best returns for you, we do not work for anyone but our clients.
We are a full service buyers agency who bring transparent, fiercely researched, unbiased and professional property data and market analytics to our clients.
This means that we are able to provide solutions that are both comprehensive and objective. Our aim is to provide independent advice to anyone who is looking for expert guidance regarding their property portfolio (existing or not yet started).
A qualified buyer’s agent and investor with a multi-million dollar portfolio, Joe combines deep industry knowledge, data expertise, and a passion for helping others scale. As co-founder of Aus Property Investors, he empowers Australians to invest smarter and build lasting wealth.
A Qualified Property Investment Advisor and creator of Australia’s top portfolio planning tool, Jordan has built 1,500+ strategies and exited the corporate ladder by 28. He combines data-driven insights with real-world experience to help clients grow with clarity and confidence.
A seasoned property expert and investor, Dax built a multi-million dollar portfolio and ran a successful property management business before semi-retirement. Now, he guides clients with decades of knowledge, helping them start strong and grow strategically.
With a hands-on background in renovations, sales, and management, Shona brings a unique 360-degree view to client service. She blends detail, care, and strong communication to guide clients smoothly from first contact to settlement with total confidence.
Combining a decade in property law with personal investing success, Kate uses her legal expertise and real-world insights to guide clients confidently. By 30, she had built a $2 million portfolio, proving her strategic approach delivers freedom and results.
With a personal portfolio exceeding $8.7 million, all built with a normal income she has years of hands-on experience across renovations and value add deals. Cheena brings a deep understanding of what drives successful property investments. Cheena’s strength lies in identifying opportunities others might overlook.
With 15 years in operations and a $2.5 million portfolio built in just seven years, Hayden knows how to create wealth through smart strategy. He simplifies the process, empowering clients to unlock equity, grow portfolios, and achieve financial freedom faster.
Purchasing a property is one of the largest financial decisions you will ever make, which can bring along with it a very emotional and stressful experience……along with large consequences for messing it up. The major advantage of using our service is that we do the hard work for you, we have been buying property for years and you can leverage that experience, so you can get your life back (along with a quality property at the best price). We understand that our clients lead busy lives and don’t necessarily have the time to spend hours researching properties, or staying up late on Realestate.com.au and Domain.com.au, nor flying to the location (we do that for every area we buy), going to countless open homes and all that running around. The outcome of a quality property is all you want. With our independent research and state of the art property tools, we do all this on your behalf, coming up with tailored options which are specifically chosen to work for you.
Whether you’re new to investing or levelling up your strategy, we’re here to help. Book a quick call and get clarity on your next step—no sales pitch, just honest advice.
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